There's no mention of the "comeback state" or the "comeback kid" or "one tough nerd" in Gov. Rick Snyder's latest re-election campaign ad, the Detroit Free Press notes.
The 60-second spot talks about an improved economic situation in Michigan since Snyder took office, writes Paul Egan of the Free Press.
Snyder, who appears in the ad with a collarless shirt says:
“I’m an accountant — and your governor. I’ve found I can help more people when the numbers add up.”
"We’re on the road to recovery for every Michigander,” he says. “You might not feel it yet, but you will soon.”
Paul Egan of the Freep writes:
The ad appears to be partly a response to Democratic challenger Mark Schauer’s message in his campaign’s first TV ad that Snyder’s economy “might work for the wealthy, but it’s not working for the rest of Michigan.”
Though Snyder touts numbers such as the reduced unemployment rate, he acknowledges not all Michigan residents are feeling the recovery. There’s no mention of the “comeback kid” or “comeback state” — early campaign themes that have received mixed receptions. The ad also doesn’t feature the “one tough nerd” moniker that Davis used in Snyder’s first Super Bowl ad in 2010, which the governor still uses as his official Twitter handle.
