Hey, no pressure here -- this isn't like rushing to pick a breaking news hashtag.
We've got plenty of time -- five years, at least -- before the need for a nickname to drop into conversations, posts and headlines about the Gordie Howe International Bridge. What's certain, though, is that no one will use all four words -- just as we now say simply "the tunnel," "the Ambassador" or "the bridge."
Even with lots of breathing room, forward-thinkers among the local Reddit community offer shorthand suggestions in a thread that began within hours of Thursday's name announcement:
Can you do better? There's no wrong answer, so jump in below.