Start-Up Detroit Seen as the Heart of a "Dark Euphoria," And That's A Good Thing
Where I live in the Bay Area, there's a certain glamour to Detroit, Alex Madrigal writes in The Atlantic magazine.
It's the heart of what Bruce Sterling termed "dark euphoria." "Dark Euphoria is what the twenty-teens feels like," Sterling said. "Things are just falling apart, you can't believe the possibilities, it's like anything is possible, but you never realized you're going to have to dread it so much."
Detroit is the place where Bay Area types imagine an urban tabula rasa, a place where enough has gone away that the problems of stuffing millions of people into a small region can be reimagined, redesigned, remade.
So, when we arrived in Detroit, I was excited to see what was actually happening on the ground, to see what was there outside the square frames of Instagram.
Anywhere you go in Michigan, people tell you about the Madison Building. Down by the Tigers' new stadium and the Detroit Opera House, extremely successful local businessman Dan Gilbert bought and rehabbed a gorgeous old building. The roof is so nice and fancy that you can rent it out for a wedding reception and relax in chairs that cost more than many houses in the metro area.