Imported From Detroit: Atwater Brewing Expands to New Regions
February 9th, 2014, 10:09 AM
Above: President and CEO Mark Rieth, holding case, poses with leadership team at Rivertown brewery. (Facebook photo)
A 17-year-old Detroit success is reaching into North Carolina and Texas.
Atwater Brewing plans to start making beer in those states next year to supplement production at its Rivertown district headquarters on Jos Campau and a smaller site in Corktown, Nathan Skid reports at Crain's.
Mark Rieth, president and CEO of Atwater Brewing, said the motto for the [first] satellite facility will be: "Brewed in Austin. Born in Detroit." . . .
"We have eight new markets ready to go as soon as product is available, with another five planned for 2016 and beyond," Rieth said. "The additional operations out of state will allow the Detroit facilities to handle the local markets." . . .
When Rieth took over Atwater in 2005, it produced 800 barrels of beer. This year, Atwater is on pace to produce about 70,000 barrels.
As part of its outreach, the Detroit company is supplying 2,100 cases of Dirty Blonde Ale for the high-profile South by Southwest music, film and interactive festival in Austin from March 7-16, Skid writes.