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This first trailer for an upcoming car design competition series runs just 30 seconds, but that's enough to be cringe-worthy for Jalopnik Detroit blogger Aaron Foley and more than a dozen of his readers.
The 10-episode series starts in June. Young vehicle designers vie for $100,000 and a Camaro Z28.
"I won't hold my breath on 'Motor City Masters' being a success," he writes.
We're going to learn all about car-design through all the reality-show cliches omnipresent in this video, like close-ups of people crying and contestants with off-putting attitudes. Ho-hum.
The 10-episode series, sponsored by Chevrolet, comes to truTV in June. Young contestants tackle a series of weekly challenges as they vie for $100,000 and a Camaro Z28.
Judges are former Ford designer Camilo Pardo of metro Detroit, California artist Harald Belker and Jean Jennings, president and editor-in-chief of Ann Arbor-based Automobile Magazine. Celebrities will join them as rotating guest judges.
It's being shot in Long Beach, Calif., is hosted by "Baywatch" actress Brooke Burns and is produced by the team behind "Project Runway."
In a recent blog post on her experience, Jennings writes that the show is "creating challenges that can be absurd, surreal, impossible and so compelling that you can’t take your eyes off them. Of course there is weeping, wailing and gnashing of teeth, or it wouldn’t be that special kind of real we know of as 'reality.' ”
At Jalopnik Detroit, these are among comments about the trailer posted by readers using screen names:
• Oh wow. That really does look horrible.
• Fake deadlines, fake drama and on truTV? I will never see a minute of it.
• All I see is another knock-off of Project Runway. Nobody takes the time to create a unique approach these days. . . . No thank you.
• Jesus Christ this show looks bad. 3 days to make a concept car?? Seriously??
Earlier at Deadline Detroit:
Car Designers: Reality TV Heroes?, March 1, 2014
