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Jerry Seinfeld in his Netflix special.
Battle Creek, a city of 50,000-plus in west Michigan, doesn't generally get a lot of love in show biz.
But in Jerry Seinfeld's Netflix standup special, "23 Hours to Kill," he gives the town a nice shout out during a shtick about Pop-Tarts, a breakfast pastry invented by the Kellogg Co. in Battle Creek in 1964 when he was 10.
Until that breakfast invention, he had to settle for toast, frozen orange juice and Cream of Wheat, Seinfeld says in the special filmed with a New York audience.
"The Kellogg Pop Tart suddenly appeared out of Battle Creek, Michigan, which as you cereal fans know, is the corporate headquarters of Kellogg in a town I have always wanted to visit; because it seems like a cereal Silicon Valley of breakfast super scientists conceiving of frosted, fruit-filled heateable rectangles in the same shape in the box it comes in."
"I don’t know how long it took them to invent the Pop Tart, but they must have come out of that lab like Moses with the two tablets and the Ten Commandments," he says.
And he goes on to say the inventors must have figured "they can’t go stale because they were never fresh."
