Detroit Auto Show hits Covid roadblock for 2nd year, moves outside to Pontiac

January 11, 2021, 7:22 PM

Prepare to hear more about a Pontiac auto track called M1 Concourse, even if you're not a race fan.

It's the site of a substitute for the 2021 North American International Auto Show, which was set for Detroit this Sept. 28-Oct. 9. Its pandemic-related cancellation for a second year is announced Monday.

Instead of the manufacturers' two-day media preview, two-day walk-through for engineers and other industry insiders, black-tie gala and eight-day public event at TCF Center, organizers will host Motor Bella from Sept. 21-26 at the 87-acre automotive event space that opened in 2018 on South Boulevard between Telegraph and Franklin roads in the Oakland suburb.

The 87-acre site, open since 2018 on South Boulevard West, hosted a summer car show. (Photo: M1 Concourse)

All events will be outdoors. Public days are Sept. 23-26, with no admission cost given yet.

"We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets," show executive director Rod Alberts says in a release from the Detroit Automotive Dealers Association. 

Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.

Motor Bella details will roll onto its website in coming months.

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