Food & Drink

Domino's Pizza Shuts Its Last of 29 Stores in Italy After Facing Many Challenges

August 09, 2022, 1:33 PM


Domino's pineapple, pepperoni pizza

After seven years in Italy, Ann Arbor-based Domino's Pizza has closed its last of 29 stores.

The chain faced mulitple challenges including the fact Italians favored the local pies over Domino's, Bloomberg news reports, adding:

The U.S. chain entered Italy in 2015 through a franchising agreement with ePizza SpA and planned to distinguish itself by providing a structured national delivery service along with American-style toppings including pineapple.

Its ambitious expansion ran into trouble as traditional pizza makers scaled up deliveries or signed deals with third-party services such as Deliveroo Plc, Just Eat Takeaway.com NV or Glovo to bring their products to customers' homes while restrictions prevented dining out.

 


Read more:  Bloomberg


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