Sports

Tigers Tickets Will Rise (And Fall, Maybe) Based On Demand

February 21, 2014, 11:06 PM by  Alan Stamm

The American pastime in Detroit reflects a purer version of American capitalism this season.

The cost of single-game Tigers tickets will depend on when you buy and how sales are going for that game, Tony Paul reports at The Detroit News on the changeup:

Taking a page from the airline and hotel industries, among many others, the Tigers in 2014 will introduce dynamic ticket pricing. That means the face value for tickets will regularly fluctuate based on the demand of each game.

The Tigers will start adjusting prices Monday, March 3 – and will continue to do so right through the first pitch for each of their 81 home games.

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Nearly all starting prices for individual game seats are higher than last season. 

The team's executive vice president of business operations tells Paul: "You could see the value of ticket prices increase and decrease based on demand.”

That price roller coaster is likely to have just one direction, the sportswriter notes. "Prices are expected to go up much more than they go down this season. . . . There is no ceiling for how much ticket prices can rise."

It may sound like box office scalping, but more than 20 other Major League Baseball teams will do it this year, Tigers executives say.

Single tickets go on sale March 1. The News lists starting prices, almost all of which are higher than last season. "Only two low-end sections, the skyline and upper reserved, were spared an increase," Paul writes. (A list by Comerica Park categories is at the link below.)


Read more:  The Detroit News


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